Wednesday, March 23, 2011

Apple to Licence Airplay Streaming, To Support Even More Video And Audio Devices? [Report]

Bloomberg has just reported that, Apple is seeking to expand it's AirPlay Technology to even more devices, By Licensing Video Streaming to more Tv Makers. Apple is currently Licensing Audio Streaming through Airplay to audio devices maker such as Pioneer. So this concept would be great if Video Streaming iOS supported devices are already installed in Televisions. This will increase Market share and Popularity of AirPlay too.

Under the plan, Apple would license its AirPlay software to consumer-electronics makers that could use it in devices for streaming movies, TV shows and other video content, said the people, who asked to remain anonymous because the plans haven't been made public. Apple now only licenses AirPlay for streaming audio. Devices that could be used for video may be available this year, one of the people said.

An expanded AirPlay would let users stream programming wirelessly from an Apple mobile device to a TV that carries the technology. That may spur wider use of Apple's services and devices in consumers living rooms.
If this happens it would be very easy for users to Stream Videos directly from their Devices, they don't have to buy separate set-top box devices like Apple Tv. BloomBerg also reported that licensees pay Apple $4 for each AirPlay-enabled component sold.
So it would be more fun when AirPlay for games (video-out) with a chip embedded in new television sets, that would be an interesting scenario for Apple.

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